Crafting Emotional
Experiences
A trailer isn’t a summary of the plot.
It’s a clean, juicy taste of the emotional experience.
Every film and series is a unique emotional journey.
From the very first frame, we’re guided through a sequence of feelings - laughter, tension, hope, fear, warmth, vulnerability, intensity" - all unfolding in a rhythm that belongs only to that story.
Audiences don’t choose a title because of demographics.
They choose it because they crave a specific emotional experience in that specific moment: excitement, comfort, tension, insight, escape.
That’s why a trailer isn’t a summary of the plot.
It’s a clean, juicy taste of that emotional experience.
— and that emotion should carry through the entire campaign.
To achieve this, we’ve developed seven emotional archetypes — not as fixed “segments,” but as human emotional states we all shift between. We might identify more strongly with a couple of them, but everyone holds a bit of each archetype, and on any given day, one
of them speaks louder.
Action film isn’t just for young men, and intimate dramas aren’t just for “the sensitive.” It’s about which part of us the film awakens.
Working this way keeps the trailer emotionally pure, creatively focused, and instantly legible to audiences.
Emotion first. Story second.
7 EMOTIONAL
ARCHETYPES
Sensation Seekers
Seek intensity the way others seek calm. A pulse, a rush, that spark that wakes the body.
It’s not about action - it’s about feeling alive.
Escapers
Look for a moment of lightness when the world feels heavy. A place to breathe, smile and let tension slip away.
Not to avoid life - but to return to it a little lighter.
Reflectors
Crave ideas that shift something within.
Moments where insight sparks and everything reframes.
It’s not about answers - but about seeing the world anew.
Empaths
Sense truth in micro-moments — a breath, a glance, a tremor in a voice.
Drawn to emotional honesty, rawness and human closeness.
It’s not about drama - but about what feels real.
Friction Lovers
Find meaning in chaos, humour in discomfort, and beauty in flaws.
Love stories that dare to be messy, bold or socially unfiltered.
It’s not about smooth surfaces - but about humor and honest imperfection.
World-Builders
Are drawn to worlds bigger than their own.
Lore, rules, history — the thrill of stepping into a living universe.
It’s not about fantasy - but about discovering a world that feels alive.
Nostalgics
Seek warmth, recognition and emotional grounding.
Moments that feel lived-in and carry the weight of memory.
It’s not about the past — but about what still matters.